Messaging

 So, for example, our movement is certainly a Freedom Movement.

But ithat also means that it's an Anti-tyranny Movement.

The Nazis know this messaging strategy: they refer to us as anti-vaxxers.

Which puts us on the back foot.

For those who are intrigued, my thinking is informed by the rugby (Union) that was our winter-time sports game at Cray Valley Technical High School for Boys; where my poor eyesight meant that I couldn't join in. Grrr!